Email marketing is an effective way to promote your brand directly to your target audience. It’s one of the most affordable digital marketing options for brand owners. However, there are several different kinds of email marketing campaigns that you can launch. For example, you can send your subscribers customized messages that include news about your brand, information on your products or services, and promotional offers. Deciding which one is best depends on your goals. Here are the most common email marketing campaigns.

1. Newsletters

A newsletter is the most popular type of email marketing campaign. Most newsletters include the following:

• Brand Logo
• Advertisements/Sponsors
• Company Information and Announcements
• Feature Articles and Stories
• A Call-to-Action Button – “Click Here for More Information.”

Creating a newsletter is easy. You can find a lot of free newsletter templates online. They typically follow a standard two-column format.

2. Events and Invitations

An event/invitation email contains time-sensitive information that your audience needs to be aware of so they can act before it’s too late. For example, let’s say your company plans to host an open house for its customers. You could send them an event email informing them of the open house. If your business plans to host an event that requires attendees to register ahead of time, you could include a “Register for Event” button in the Message.

3. Promotional Offers

Many brands reward their loyal customers with special sales and discounts. Therefore, you can send your customers emails that contain promotional offers. For instance, these promotional emails often include special coupons, promo codes, and limited edition items. Promotional emails should always contain a call-to-action button – like “Save Now” or something similar. If you want to give your readers an incentive to take advantage of the offer soon, set a deadline on it.

4. Press Releases

Email marketing campaigns that contain press releases are usually only sent to a few recipients – like media outlets and maybe magazines. Your press release should contain important information worth sharing with the public. For example, if your company has hired a new CEO, changed ownership, or planned a significant expansion, those items would be considered newsworthy. Furthermore, press release emails usually follow a particular format:

• Heading
• About Section
• Highlights
• Main Body of Content

After media members get your press release, they will write their articles about your company. If you need help writing a good press release email, you can hire a public relations firm to write one for you.

5. Special Announcements

Special announcements are often similar to press releases. However, your email’s audience is different. Typically, you will send emails containing special announcements to all of your company’s stakeholders:

• Customers
• Employees
• Suppliers
• Service Providers

These emails aim to announce “big news” about your brand. Since announcement emails are only intended to inform, there is no need to include any call-to-action button in the Message.

6. Holiday and Birthday Greetings

One way to keep your audience engaged with a unique email marketing campaign is to create particular greeting messages. For example, many brands send holiday greetings to their subscribers on various significant holidays. You can design your holiday greeting emails – or find free templates to use online. These messages should include a “thank you” message to your customers and your good wishes for the holidays. If your email service provider lets you track your subscribers’ birthdays, you can also send particular birthday messages.

7. Welcome Message

A welcome email is just what it sounds like: an email message welcoming someone for joining your subscriber list. These messages are usually short and friendly and include the recipient’s name to make them sound more personal. Furthermore, welcome emails typically don’t include any advertisements. That’s because you don’t want these messages to sound overly promotional. Otherwise, your new subscriber might unsubscribe.

8. Thank You Messages

Thank you. Emails should be sent out after a customer places an order. Your thank you emails can include relevant offers that the customer might be interested in based on their previous purchase. For example, let’s say that you sell CDs. A customer buys the Beatle’s “White Album” from your online store. You could include an advertisement for the Beatles album “Yellow Submarine” in your thank you email to them. In addition to sending thank you emails after a customer makes a purchase, you can also send them a few times throughout the year to thank them for their business.

9. Notification Emails

Notification emails are often sent to notify or remind subscribers about something. For instance, you might send a notification email when a customer’s order has shipped. If a customer has pre-ordered a new item, you could send them a notification when the item becomes available.

10. Confirmation Messages

A confirmation email is just a way to confirm certain information from a subscriber. For example, when someone registers their email address to join your subscriber list, you might send them a confirmation email to confirm that they own the email address and intend to subscribe. Confirmation messages should be short and contain straightforward instructions. Also, there are no call-to-action buttons in these emails.

In short, if you are interested in using email marketing to engage your audience, grow your brand, and increase your conversions, you have several good options when it comes to picking the perfect campaign for your promotional strategy. You can never go wrong with a newsletter that contains valuable content that your audience will find enjoyable to read. You can inform your subscribers of events and promotional offers. Press releases and special announcements are good ways to share big news about your company. You can also send out greetings, welcome messages, and thank you emails. Notification messages are an excellent way to notify your subscribers of important information. If you need to verify information, you can use confirmation emails.